Influencer 

This is a positive reference to someone who has many followers on social media due to their ability to share content that is interesting to many people and that goes viral.

Influencers have a significant impact on opinions, tastes, beliefs, and the decisions of people who admire and follow them. This terms has gained importance in the last few years. Although initially it referred exclusively to social media, today it is also used beyond the non-virtual spaces.

Being an influencer is a legitimate role to the extent that it is included in CVs as a positive characteristic. In fact, it is included as a job or profession, especially for adolescents and teenagers who have a greater handling of social media and digital communication.

However, there is the claim that not all influencers have positive characteristics. Some, for example, represent negative leadership models or represent beliefs or perspectives that go counter to the human rights perspective. They might also promote hate and cruel treatment on social media.