Some people who have been diagnosed with mental health issues, who have taken psychiatric medication, or who have been patients in mental health centres assert their right to call themselves mad as part of their identity.
In this understanding, being mad is not a condition but a way to be which opposes the stigma that has always been associated to madness.
This allows them to reclaim words used by others to discriminate and exclude them, and, instead, they become empowered with this word, similarly to what occurred, for example, with queer for the movement of people with non-hegemonic sexualities and gender identities.
References:
Consulta 1 en América Latina.
Chaparro, R. G. (18 May 2018). ¿Qué reivindica el Día del Orgullo Loco? Obtenido de CUERPOMENTE.
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